Tom Cox has worked in the self-storage industry since 2010. After graduating from The University of Kansas with a Masters in Advertising and Marketing, he joined the then start-up Red Nova Labs. Tom was in charge of SEO and digital marketing for StorageFront.com and helped see the product more than double its traffic in the first 6 months. Tom later went on to help develop and run WebWorks for Red Nova Labs, a high-end SEO and website service for large operators, and manage the accounts for over 20 operators in the industry. In March 2012, SPMI recruited Tom as their in-house Director of Marketing and Technology. Tom describes his role as simply “to increase net-revenue year-to-year.” Tom has consulted with Storelocal on technology, SEO, and marketing from the early stages.