A graduate of George Mason University, Lance’s professional background includes key positions with industry leading companies Storage Outlet, Storage Treasures, Space Picker, Legal Notice Locator, Charity Storage and Progressive Realty Partners. 

More from Lance Watkins

Lance Watkins


Lance Watkin’s track record for storage innovation includes partnerships with one of the largest public utility companies in the United States, production of a top rated reality television show and development of the world’s largest storage unit auction website. His ability to connect the dots online and offline makes him uniquely suited to act as Storelocal’s CEO. His responsibilities include development of strategic partnerships and the facilitation of new initiatives.

For the last three years Lance has worked to position Storelocal as an industry changing cooperative of local and regional operators. His respect for the industry and commitment to service have attracted some of the biggest names in self storage as founders. Lance lives in Newport Beach, CA with his wife Leslie and their two labradoodles and tortoise. An avid fisherman, Watkins chases offshore big game around the world and currently focuses on fly fishing for Steelhead.


Barry Hoeven: The Benchmark for Giving Back

Jan. 27, 2015, 10:51 p.m.

<p>For those who know him, the emotional response you have upon seeing his name is the real reason he deserves to be honored by his industry. Barry will forever be tied to self storage for setting a charitable standard and giving us a cause to support.</p>

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StorageTreasures.com CEO Lance Watkins to Speak on Effect of Storage Wars Television Show on Industry

Jan. 27, 2015, 10:58 p.m.

<p>Lance Watkins, StorageTreasures.com CEO, is scheduled speak at the upcoming Self Storage World Expo in Las Vegas. StorageTreasures.com is a rapidly growing storage auction information portal featuring nearly 50,000 storage facilities throughout the US and Canada. Watkins’ workshop will cover the effect Storage Wars has had on the self storage industry and more specially, Lance will share insight with storage facility owners regarding how to effectively manage and benefit from the rise in popularity of storage auctions.</p>

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Self-storage industry keeps on keeping

Jan. 27, 2015, 10:57 p.m.

<p>For an industry that emerged from nowhere with no inherent allure, no collective marketing savvy, and no tangible product to take home, the rental self-storage industry has piled up impressive numbers. Fifty-thousand storage facilities now dot the American landscape, most of them austere, nearly windowless buildings wedged into commercial strips and industrial zones. That means the industry boasts more domestic locations than McDonald's, Subway and Jack in the Box combined.</p>

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The Technology Gap

The solutions that bridge the gap will reduce our profit